First founded as Commercial Case and Woodworking (CCW), they’ve been a leader in custom commercial cabinetry and millwork services for over 40 years. They know quality and will only deliver the best to their clients.
After 40 years of providing high-quality, unmatched custom cabinetry and millwright services as CCW, the organization knew it was time for a rebrand. Now going by Procase, our posh media team was asked to help create a seamless rebranding transition to promise clients the same quality, service and expertise they have relied on for decades.
The first step in the rebranding from CCW to Procase was to find a new name that brought the business into 2022 while remaining true to its hands-on roots. Thus, Procase was born, and with it, a custom brand mark. Despite being a successful business for over four decades, Procase never established an online presence for itself. Our team knew that to ensure Procase had many more decades of success, a well-built website was needed to attract and keep new customers. To increase local brand awareness and recognition, we created bright orange custom construction site banners and a vehicle wrap that can be spotted around town.