Based in Vancouver, British Columbia, LeBlanc School of Acting is a world-class acting school for children and teens. LeBlanc is a school that focuses on diversity, inclusion and cutting-edge techniques that foster success for youth working actors no matter their background or skill sets.
When the COVID-19 pandemic hit, LeBlanc School of Acting challenged us with pivoting their local, in-person business to an online, global model that would thrive post-pandemic. Our team had to work to educate students and their guardians that online learning was just as fun and effective as in-person classes and that it was the way of the future for the acting industry.
Speckled with signature colours, approachable photography and custom branding, we curated a showstopping brand identity for LeBlanc. Their website effectively grabs attention, shares information and leaves a memorable impression on potential and current students. A unique feature LeBlanc wanted to include in their new website was a student and parent portal to provide information on a whole other level; this led to the development of their personalized Gem Portal. The Gem Portal is an easy-to-navigate tool with a red carpet appearance that focuses on what matters to LeBlanc the most: their students. Now, LeBlanc is taking over the world one class at a time.
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